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101,31 €
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-15% su kodu: ENG15
Principles of Marketing for a Digital Age
Principles of Marketing for a Digital Age
101,31 €
119,19 €
  • Išsiųsime per 12–18 d.d.
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape. This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with…
  • Leidėjas:
  • Metai: 2025
  • Puslapiai: 496
  • ISBN-10: 1036201090
  • ISBN-13: 9781036201098
  • Formatas: 19 x 24.5 x 2.6 cm, minkšti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Principles of Marketing for a Digital Age (el. knyga) (skaityta knyga) | knygos.lt

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Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.

This third edition brings you:

  • Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
  • New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative
  • Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies

Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.

Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

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EXTRA 15 % nuolaida su kodu: ENG15

101,31 €
119,19 €
Išsiųsime per 12–18 d.d.

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  • Autorius: Tracy L. Tuten
  • Leidėjas:
  • Metai: 2025
  • Puslapiai: 496
  • ISBN-10: 1036201090
  • ISBN-13: 9781036201098
  • Formatas: 19 x 24.5 x 2.6 cm, minkšti viršeliai
  • Kalba: Anglų

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.

This third edition brings you:

  • Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
  • New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative
  • Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies

Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.

Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

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