- Išsiųsime per 10–14 d.d.
/https://libri-media.knygos-static.lt/69d6cb6d-0965-4c3c-8afc-f3ebc5734d6b/1)
- Autorius: Tracy L. Tuten
- Leidėjas: Sage Publications Ltd.
- Metai: 2025
- Puslapiai: 496
- ISBN-10: 1036201090
- ISBN-13: 9781036201098
- Formatas: 19 x 24.5 x 2.6 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -25 % nuolaida šiai knygai su kodu: ENG25
Atsiliepimai
Aprašymas
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.
This third edition brings you:
- Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
- New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative
- Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
EXTRA 25 % nuolaida su kodu: ENG25
Akcija baigiasi už 4d.11:08:47
Nuolaidos kodas galioja perkant nuo 5 €. Nuolaidos nesumuojamos.
- Autorius: Tracy L. Tuten
- Leidėjas: Sage Publications Ltd.
- Metai: 2025
- Puslapiai: 496
- ISBN-10: 1036201090
- ISBN-13: 9781036201098
- Formatas: 19 x 24.5 x 2.6 cm, minkšti viršeliai
- Kalba: Anglų
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.
This third edition brings you:
- Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
- New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative
- Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
Atsiliepimai